Brand Strategy and Marketing Operations
Brand direction, marketing plans and the delivery to make them work commercially.
For founders and leadership teams in consumer, service and professional businesses who need direction and delivery in one place.
What it covers
Brand positioning, proposition and messaging
Marketing strategy, plans and channel mix
Marketing budget planning and allocation
Go to market and launch planning
Marketing KPIs, reporting and performance reviews
Integrated campaigns across social, email, website and partnerships
PR and media relations
Social media strategy and community management
Agency, creator and influencer management, from brief and contract to performance
Website and ecommerce direction, focused on the customer journey and conversion
Email marketing and customer retention
Brand identity direction and brand guidelines
Content strategy and repeatable content systems
Audience and competitor insight
A brand that is clear in its market, with marketing that is planned, measured and accountable.
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Working with Bola has been one of the best decisions I've made for our brand. From the very beginning, she has been incredibly supportive, dedicated and genuinely invested in seeing our brand grow. She consistently goes above and beyond, putting in the extra effort to ensure we get the best possible results, and it's clear that she truly cares about our success.
What I appreciate most is her commitment, professionalism and willingness to go the extra mile. She doesn't just feel like an outside supplier; she feels like an extension of our team, and that level of dedication is priceless.
I can confidently say that I'll be working with her for life! I would wholeheartedly recommend Bola to any business looking for marketing support that genuinely cares, delivers value and is committed to helping brands grow. If you're looking for someone who treats your business as if it were their own, look no further. She has my full trust and recommendation!
Work in practice
Costack Spices
UK spice and seasoning brand. Bola heads up operations, social media and marketing, bringing documented processes and clear ownership to the work.
Read the Costack Spices case study
A luxury bath, body and sleepwear brand
Bola directed the website redesign and managed the creator briefs, agreements and campaigns. The brand now has a website that matches its positioning and creators producing content.
Read the luxury brand case study
An independent hair and beauty studio
Bola created the brand from the ground up, from the concept, colour palette and logo to the brand voice, Instagram setup and booking page. The studio went from a name with no visual identity to a complete premium brand.
Read the hair and beauty studio case study
What the client says
“She has my full trust and recommendation!”
Founder, luxury bath, body and sleepwear brand
Questions about Brand Strategy and Marketing Operations
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Brand positioning and messaging, marketing strategy and planning, go to market and launches, integrated campaigns, PR, social media, agency and creator management, website and ecommerce direction, and performance reporting, organised around one commercial plan.
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Yes. The scope defines who leads, who produces, who approves and how progress is reported, with BCM’s contribution made clear.
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Work includes a direct to consumer food brand, a British luxury bath, body and sleepwear brand and an independent hair and beauty studio. Each case study describes the scope and contribution.
Where is the marketing losing direction?
Tell BCM about the brand, the priority and the people or channels involved.